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How fat is the long tail?
Contradicting Chris Anderson's 'Long tail' theory, there is little evidence so far to show that online sales of niche products have significantly increased, according to one speaker at a recent B...
Over-publishing ... or creating a long-tail backlist?
'In a digital world, backlist is where the rest of the attention ends up, and where all the real money is made. Backlist doesn't show up in the news, but Google is 95% backlist. So is Amazon.' So writ...
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