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Akle new Books Alive project director; Gaskell to run Book Choice

Cheryl Akle has been appointed project director of Books Alive, following the departure of Brett Osmond. ‘I've watched and admired this fabulous project from afar,' Akle told WBN, adding that sh...

Book Choice ads help Ride to no. 18 on fiction bestsellers

The Schumann Frequency by Christopher Ride, the first title to be featured on the ‘Book Choice' television advertisements, has come in at number six on the Neilsen BookScan ‘fastest movers...

Book Choice: 'Brand Power' for books?

The first 30-second television commercial in a new book advertising initiative, ‘Book Choice', will air on 10 June. Following the ‘advertorial' format of the ‘Brand Power' advertisem...