Bookseller+Publisher Online
Shatzkin: a new take on 'no returns'
In his latest blog post, publishing futurist Mike Shatztkin sets out a new model for 'no returns' trade publishing: Here’s the new solution for a no-returns, no-inventory-risk-for-publishers world. Publishers say: we are doing an initial press run which you can be part of. There will be no inventory maintained at the publisher. If the channel demands a subsequent run and will support it, we’ll do it. But otherwise, everything beyond the press run is available only from the wholesalers providing POD services.
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