A new report on US consumer behaviours from Bowker has shown that:
- 57 percent of book buyers are women, yet women purchase 65 percent of the books sold in the US.
- Mystery books are the most popular genre for book club sales, with 17 percent of all purchases of mystery books coming directly from book clubs
- Generation X consumers buy more books online than any other demographic group, with 30 percent of them buying their books through the Internet
- 21 percent of book buyers said they became aware of a book through some sort of online promotion or ad
- Women made the majority of the purchases in the paperback, hardcover and audio-book segments, but men accounted for 55 percent of e-book purchases.
