Faber's CEO Stephen Page has told the Bookseller that he expects e-book sales to grow dramatically in coming years, but said that the industry must fight against the perception that digital should be drastically less expensive: "The author deserves the value. There are people out there that don't understand that, who think that bytes are cheaper than paper. The industry has established a level of value of buying the work of a creative person and I think we should sustain that throughout the e-book revolution."