Scholastic Australia has announced that 'in a major new initiative' it has 'combined and expanded its Trade and Sales Teams into one "Mega" Sales Force to enable even greater coverage of independent booksellers and schools throughout Australia.'
David Peagram, MD for Scholastic Australia and New Zealand, said in a statement that the decision was taken after the trial of a similar 'Mega' team in New Zealand. 'The trial was an outstanding success for both market sectors, making the decision to proceed in Australia an easy one', he said.
'This major new initiative is a very tangible example of Scholastic's confidence with its list, its authors and the independent booksellers -- in spite of the difficult economic world climate,' said Peagram.
Published: 08/04/2009
